Mahindra Group revives India business with rock music

Mahindra Group revives India business with rock music

With a long history of pioneering and supporting culturally diverse arts programs across the country, the Mahindra Group has now partnered with our nation’s oldest, largest and most iconic rock music festival – Independence Rock. The company announces its association with the festival in its grand and grand return in November, as title partner, christening it Mahindra Independence Rock. Mahindra Group has strived to impact people’s lives, beyond corporate boundaries. This association is a significant step in the same direction.

The Mahindra group identifies very closely with the pioneering spirit of the festival. They have a leading history of ‘discovery’ – discovering talent, opportunity and new frontiers of growth. Just as the company has, over the years, fostered many iconic brands, its association with I-Rock also focuses on discovering fine rock artists and musicians in the country, as the festival serves as an incubator for many new talents looking for a national presence. By partnering with I-Rock, Mahindra Band will play an important role in re-establishing what was once a remarkable path to growth for musicians and bands who have enjoyed tremendous success and success, both in India and India. abroad.

Explain in more detail the strategic logic of this association, Mahindra Group Managing Director and CEO Dr Anish Shah said: “We are very happy to be part of the revitalization of a glorious, moving and inspiring movement. The Mahindra Group is happy to bring back an event of historic substance – an event that millions of people have willingly embraced and with which it has strongly resonated.

“Mahindra has been around for over 75 years, just like independent India. Our history of growth and expansion parallels that of independent India and what better way to celebrate that than to revive independent music’s oldest and most iconic music festival, all about freedom and equality . » he added again.

Interestingly, there is a striking similarity between the founding story of Independence Rock and the Mahindra Creed – which relates to the courage and foresight of their respective founders. The struggles and evolution of rock music in the country, the story of the growth of the Mahindra band and the nation’s flight from independence – all reflect fierce ambition, cultured rebellion, a thirst for progress, freedom and pride – making this association a deeply meaningful partnership.

As a pioneer in the revival of the live event scene in the country, Mahindra Group will continue to showcase its important and highly regarded cultural outreach programs – such as the Mahindra Blues Festival, the Mahindra Excellence in Theater Awards (META), the Mahindra Sanatkada Lucknow Festival and the Mahindra Kabira Festival. Mahindra Independence Rock will be the first festival in their cultural outreach calendar of 2022-23.

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